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Parag plans cup curd, misthi dahi following Danone facility acquisition
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Tuesday, 24 April, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Parag Milk Foods Ltd, with leading brands Go, Gowardhan, Pride of Cows, Avvatar, Topp Up, Slurp and Milkrich, recently announced its expansion plans in North India with the acquisition of Danone manufacturing facility in Sonipat, Haryana, post the completion of regulatory requirements.
The acquisition is a strategic investment in strengthening the company’s fresh category distribution in the North and North-East regions of India. As part of investment, the company will refurbish the new facility with additional amenities to increase its product portfolio in the region.
The company thrives to deliver the freshest dairy products available in the market. To maintain freshness, it is imperative to have a manufacturing unit close to the market. With this investment, the company becomes the largest player in private dairy sector in India involved in the manufacturing, marketing and distribution of dairy products produced exclusively from pure and fresh cow’s milk.
Commenting on the acquisition, Devendra Shah, chairman, Parag Milk Foods, said, “North India is one of the key markets for Parag Milk Foods. Given that dairy products hold a large space in many households here, consumption of milk and milk products is the highest in this region. The acquisition of the manufacturing facility of Danone will strengthen our product offerings and leverage our strength in distribution of various products. Currently, the products that are sold in the northern part of India are supplied from our Manchar plant in Maharashtra. This acquisition will bring us closer to the end-consumer and will give us an edge to understand the consumer preference in Northern India and expand our product offerings. This will be in line with our long-term strategy to make the goodness of cow’s milk reach different parts of the country.”
The manufacturing plant is spread across 5,500 sq m on the outskirts of Delhi NCR and provides easy accessibility to target consumer segment. The plant’s current milk processing capacity is 0.75 LLPD (Lakh Litre Per Day) along with curd processing capacity of 15 MT (metric tonne).
In the coming months, the company is planning to expand the new manufacturing facility by installing processing units for pouch milk, flavoured milk, pouch butter milk, cup curd, misthi dahi as well as expand the existing yoghurt facility.
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