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Salsa brand taps celebrity Matt Peterson to help promote line of tortillas
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Monday, 17 May, 2021, 08 : 00 AM [IST]
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Orange, USA
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In celebration of Cinco de Mayo and the enjoyment of delicious foods surrounding this festive holiday, the makers of the Chi-Chi’s brand, the nation’s fiesta-focussed salsa, tortilla and chip brand, have appointed TikTok sensation Matt Peterson as its first-ever chief tortilla officer. All in the spirit of good food and fun, the once-in-a lifetime partnership is designed to encourage fans and foodies to make this Cinco de Mayo the best one yet with fun and easy-to-prepare recipes featuring tasty tortillas. While Peterson is best known as the “CEO of Food Challenges” across his social media platforms, he’ll be taking on this new, coveted role to inspire people everywhere to keep tortillas top of mind — and centre of plate.
“We are thrilled to partner with Matt Peterson to spotlight the deliciousness of Chi-Chi’s Tortillas to foodie fans everywhere across TikTok and beyond,” said Selena Husted, associate brand manager for the Chi-Chi’s brand. “Tortillas are a Cinco de Mayo staple, and the appointment of Matt as our very own chief tortilla officer embodies the fun spirit and enjoyment of good food and close friends for this annual celebration. His energy and food-inspired creativity help to naturally demonstrate the versatility of Chi-Chi’s Tortillas.”
As part of the partnership, Peterson will launch a series of food challenges on his TikTok and Instagram featuring the tortillas, encouraging fans to celebrate Cinco de Mayo by showcasing their enthusiasm for the cherished brand. As part of the fun, Peterson will also be hosting a giveaway across his Instagram channel, where one lucky winner will receive a year’s supply of tortillas, courtesy of the brand team.
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