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Snacking brand Samosa Singh forays into QSR across south and west cities
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Tuesday, 07 February, 2023, 14 : 00 PM [IST]
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Our Bureau, Bengaluru
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Samosa Singh, one of India’s leading food and beverage services company recently launched its ‘first ever’ QSR (Quick Service Restaurant) outlet. The company is known to be one of the popular Indian snack brands that strives to make nostalgic household Indian delicacies available across online and offline channels by combining consumer data, technology and a high bar on quality.
The new QSR is at Bengaluru’s Garuda Mall, MG Road. The opening of the QSR outlet saw a huge footfall. The brand’s USP lies in its unique triangle interlocking structure that prevents oil from seeping within, resulting in a lighter product.
The company claims it is the first Indian snacking company with a scientific core team and over 100,000 hours of research behind it. Along with this QSR, the brand has over 50 cloud kitchens in eight cities such as Bengaluru, Chennai, Mumbai, Pune and Hyderabad. Serving across cities with an amazing and scrumptious range of samosas along with other drooling snack options like Kachori, Dahi Bhalla, Samosa Chole Chaat, Aloo Tikki and more.
Nidhi Singh, co-founder, Samosa Singh, says, “The love and reviews we have had, over the years we always wanted to open our physical outlet in our beloved city Bangalore. Now that we are finally able to launch our first QSR outlet for our customers, we feel excited and ready to host you all. In the coming time, we are looking forward to expanding with our QSR outlet in other cities as well such as Hyderabad, Chennai and others where we already have an online presence.”
The footfall at the launch was impeccable, the response at the launch was taken very positively from the brand. The brand will also be coming up with multiple other engaging ways for the customers.
The brand is focused on becoming India's ‘SnacKing’. The idea for the brand came from a simple realisation that leisure time and snack foods are intrinsically linked to India's cultural fabric.
Incepted in 2016, with the objective of reinventing the king of Indian snacks, the samosa, Samosa Singh evokes a sense of nostalgia and provides a pleasurable experience. It has helped the local snack progress from its basic street food origins by improving the familiar joyous experience.
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