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Starbucks introduces smooth coffee innovation Nitro Cold Brew in India
Tuesday, 10 July, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
Starbucks has introduced Nitro Cold Brew on tap, its next chapter of coffee innovation, in India. Each cup is 48 hours in the making, and the result is a super-smooth, naturally-sweet coffee with a velvety, creamy texture. It uses the highest-quality coffee beans.

Nitro Cold Brew marked Starbucks’ newest take on its signature Cold Brew. Convenient for today’s fast-paced world, where everything is instant and on-demand, it allows customers to enjoy small-batch, slow-steeped coffee.

After handcrafting the Cold Brew recipe, baristas perfect the pour by pulling the tap and allowing the Cold Brew coffee to mix with nitrogen to deliver an entirely new cold coffee experience. Nitro Cold Brew is cold right out of the tap and served unsweetened without ice.


Starbucks’ other offering is the Vanilla Sweet Cream Cold Brew. Made with Starbucks Cold Brew over ice and topped with a house-made vanilla sweet cream, the sweet cream floats on top of the beverage before slowly cascading down for an eye-catching effect.

“At Starbucks, innovation is always brewing. We take great pride in partnering with customers in their journey of coffee exploration. We are pleased to introduce Starbucks Nitro Cold Brew in India, taking our Cold Brew craft to a whole new level,” said Veetika Deoras, head, marketing, category and digital, Tata Starbucks Pvt Ltd.

“It is a sensorial coffee drinking experience, and one that has the potential to redefine the language of coffee in India,” she added.

Starbucks Cold Brew is available across all Starbucks stores in India. Starbucks Nitro Cold Brew is currently exclusively available in five stores across India - Mumbai (Kamala Mills); Bengaluru (Jaya Nagar); Delhi (Green Park), Noida (DLF Mall of India) and Kolkata (Park Mansions).
 
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