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Tata Tea Premium launches new campaign
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Tuesday, 09 December, 2025, 16 : 00 PM [IST]
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Our Bureau, Bengaluru
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 Tata Tea Premium Care unveils its latest campaign, a thoughtful tribute to the beauty of caring gestures. At its heart lies a simple belief: care for the ones we love should always feel special—it deserves to be premium.
The new TVC brings this philosophy of care to life through a tender, meaningful moment—a husband noticing his wife’s dedication after a long day at work. Instead of grand gestures, he chooses something deeply personal: replacing their usual tea with Tata Tea Premium Care. One cup, brewed with care, becomes a symbol of love and warmth.
This narrative reminds us that true care isn’t about extravagance, but about thoughtfulness. And when that care is infused with the goodness of natural ingredients and the richness of tradition, it transforms into something truly premium.
Commenting on the campaign, Puneet Das, President – Packaged Beverages, India & South Asia at Tata Consumer Products, said “Today, many households are seeking not just great taste, but credible wellness cues in the choices they make. By combining Tata Tea Premium’s signature strong Assam blend with carefully selected natural ingredients like Ginger, Elaichi, Tulsi, Mulethi, and Brahmi, each celebrated for their time-tested wellness benefits, we deliver not just great taste, but the goodness of natural ingredients. It offers a more considered, premium alternative to regular tea reflective of care that is truly elevated.”
“This thought of Premium Care is beautifully brought to life in our new TVC, which portrays an everyday moment and shows that when you choose Tata Tea Premium Care, you are choosing to transform a simple chai break into an act of thoughtful well-being” added Das.
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