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Vitalic Nutrition launches Truuth dietary supplements in TN, Telangana
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Friday, 30 September, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Vitalic Nutrition Pvt Ltd launched Truuth, the first offline-online fast moving health goods (FMHG) brand of dietary supplements, in the southern states of Tamil Nadu, Andhra Pradesh and Telangana.
With the objective of fulfilling nutritional gaps, the products will address widespread micronutrient and protein deficiencies that are resulting in a deteriorating public health profile.
Truuth - which is poised to transform the Indian wellness sector - is the flagship brand of Vitalic Nutrition, a division functioning under the aegis of Vital Health Pvt Ltd. The latter is promoted by the Chennai-based Pradeep Dadha, who serves at its founder and chief executive officer.
The company has invested Rs 100 crore in the new venture. Raghunandan S, strategic advisor and investor, Vitalic Nutrition, said, “With Truuth, we aim to be the go-to brand for all dietary supplements.”
“One can either walk to the nearest chemist or pharmacy and buy Truuth products off the shelf or order them online,” he added. For now, twenty-plus products will be available in the three southern states.
“We are targeting sales revenue of approximately Rs 350 crore by 2020, and plan to fulfil our mission to expand and become the market’s largest and most valuable nutritional brand,” Raghunandan - who has been chief executive officer, Jyothi Labs and Dabur International - informed.
“India has one of the highest per capita rates of diabetes, cardiac disease, cancer and obesity cases in the world. Many of these diseases, and the conditions that worsen them, can be traced back to the absence of required micronutrients in people’s daily diets,” he added.
“With our cost-effective and exhaustive product range, we aim to make it easy and affordable for consumers to make daily supplementation a relevant preventive healthcare technique and their best new habit,” Raghunandan said.
Dadha, whose family is well-known in the Indian pharmaceutical business for over a century, said, “Given the thousands of nutritional supplements available in the market, it is a challenge for consumers to select the best and most effective.”
“Truuth is an Indian brand of vitamin and mineral supplements. One can rely upon it for safety, purity and efficacy. At Truuth, we are driven by revolutionary nutrition technology,” he added.
“The variety of formulations are built on the bedrock of nutritional science customised for consumer needs. Try Truuth, feel the difference in just thirty days,” Dadha said.
Truuth’s range include vitamin and mineral supplements for overall health and vitality. The affordable assortment will address the nutritional needs of people of various age groups, including senior citizens, infants, minors and adults.
The supplements, for beauty and preventive healthcare, include specialty medicines for bones and joints, the heart, the brain and pre- and post-natal well-being. Consumers can also avail Truuth’s probiotics, pro-omega and sports nutrition supplements.
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