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Weller Bourbon Whiskey launches in Mumbai
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Friday, 29 November, 2024, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Weller Kentucky Straight Bourbon Whiskey, the world’s original and one of the most awarded Wheated Bourbon Whiskeys, has made its grand debut in Mumbai. Hailing from Buffalo Trace Distillery, the world’s most award-winning distillery and oldest continuously operating distillery in USA, it exemplifies craftsmanship, innovation and storied American whiskey-making tradition. Renowned for using wheat instead of rye in its recipe, it boasts a soft, smooth and complex taste profile, and will be available in two distinct expressions: Weller Special Reserve and Weller 12 Years Old, the oldest and one of the first age stated bourbons available in India.
The Weller brand is named after William Larue Weller who revolutionized bourbon in America in the early 1800s by replacing rye with wheat in the whiskey’s mashbill, a process that resulted in a much softer, yet still elegant and refined, drinking experience. Over the years Weller Bourbon has gained international acclaim with hundreds of accolades to its name. The arrival of Weller Bourbon is expected to appeal to Indian spirits connoisseurs who crave flavour depth and complexity and a unique drinking experience.
Diego Bianchi, GM, Emerging Markets & Barrel Select, Sazerac Company, said, “India is one of the world’s leading whisky markets and until now it has not had the opportunity to round out its category with a super-premium wheated bourbon. Weller is a bourbon unlike anything in the Indian market, offering a unique and premium drink experience that stands apart from typical bourbons and other whiskies available. Wheated whiskey, including Pappy Van Winkle, which is also proudly made at Buffalo Trace Distillery, has long been renowned as some of the best and most premium bourbon in the world. As India continues to embrace more varied premium spirit offerings, we believe Weller will resonate with those seeking an unparalleled drinking experience—one that reflects quality, craftsmanship, and distinction."
Vijay Kauthekar, executive vice president, John Distilleries Ltd., part of the Sazerac Company family of brands and distilleries, said, “India is the largest whiskey market in the world, and we believe the country is ready for high-end, luxury spirits like ultra-aged bourbons. Weller is the perfect brand to pave the way for the category. The whiskey’s smoothness and complexity, combined with its rich history, will surely appeal to the modern Indian spirits consumer who values both tradition and innovation. While historically Indian consumers have been more familiar with other global whiskey categories, Weller provides a new, unique and expertly crafted American Whisky for consumers to enjoy with friends and family. We’re excited to offer this award-winning bourbon to those ready to explore something truly distinct and exceptional.”
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