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GoSip, flavoured milk brand of Pastonji, joins hands with Mumbai Metro
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Thursday, 24 July, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d GoSip, the healthy flavoured milk recently launched by ice cream and beverages player Pastonji, would now be available at all the Mumbai Metro stations. It is the only healthy drink available at all the connecting point of the Metro station stores targeting the wide audience.
Through this initiative, the demand of the product would intensify and be massive in the market, giving an entry point into new retail stores in the Mumbai Metro stations. This distribution would increase the presence of the product in the market and would also leverage, GoSip.
According to Maaz Mutvali, marketing head, beverages division, Pastonji, said, “The diversity of retailers is something GoSip hopes to take full advantage of in the future. We are delighted to be associated with this project and hope to reach the target segments.” He added that the company intends to expand the flavoured milk to other cities soon.
“We have seen an obvious interest for GoSip in the stores that is currently available on their shelves, and Mumbai Metro is a platform to reach a wider and more diverse consumer base. With this advancement in Mumbai, we have the opportunity to spread the taste of our product in the Indian market,” he added.
“We are very enthusiastic about this newly-acquired development, and are confident of replicating its success. Furthermore, we would like to thank our consumers for their enduring trust and support and hope that commuters will also enjoy the fresh and healthy drink,” Mutvali stated.
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