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Parle Products introduces 3 varieties of Simply Good digestive cookies
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Saturday, 13 September, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Parle Products, one of India’s leading the biscuit and confectionery manufacturers, has launched the Simply Good range of biscuits. It has been created for health-conscious consumers. Simply Good digestive cookies are available in three varieties, namely Classic Digestive, Honey and Oats and Apple and Cinnamon.
The packaging has been developed by Procreate Branding Solutions. Its design brings alive the brand message, Unveiling Simple Goodness. Parle Simply Good Digestive Biscuits are currently available across India in two pack sizes. The 250g pack is available at Rs 50, and the 100g pack is available at Rs 20.
Parle’s Simply Good Digestive cookies are made from wholesome ingredients and natural produce. They are high in nutritional value, fibre, oats, pure honey and multi-grains. The range has been launched following an extensive research to understand what consumers expect from a valued brand today.
Mayank Shah, deputy marketing manager, Parle Products, said, “We have listened closely to what our customers want, and are presenting the Simply Good range that is both delicious and healthy.”
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