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With greenfield spice project in Karnataka, Eastern Condiments expands
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Tuesday, 25 November, 2014, 08 : 00 AM [IST]
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Nandita Vijay, Bengaluru
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fiogf49gjkf0d Eastern Condiments Pvt Ltd, the Kerala-based food processing firm (which produces and sells spice powders), is planning to expand operations with its greenfield project in Karnataka, but did not divulge the investment details. The company has set up regional headquarters in Bengaluru.
This is the company’s first facility in the state, and the ninth overall. “Three are in Kerala (located at Adimali, Theni and Kothamangalam). There is one apiece in Tamil Nadu, Rasayani (Maharashtra); Ghaziabad (Uttar Pradesh), Guntur (Andhra Pradesh), and Ras Al Khaimah in the UAE,” said Firoz Meeran, Eastern Condiments’ managing director.
The company registered 36 per cent growth across geographies and product lines in the second quarter of 2014-15. This was a reaffirmation of its direct selling and close to consumer strategies. Meeran stated, “Our new facility would allow our customers to have access to freshness, purity and local flavours.”
The portfolio of Eastern Group’s condiments arm comprises over 100 offerings, including spice powders, masala blends, pickles and breakfast items. Its turnover is estimated to be about Rs 800 crore. It is one of India’s largest spice exporters by volume. It has bagged the export award from Spice Board India for the past fifteen years.
The company exports over 50 per cent of the processed spices to the Middle-East (namely the UAE, Saudi Arabia, Qatar and Yemen). It has also forayed into the US, Canada, the UK, Australia and Singapore. In order to penetrate the global market, it has appointed a sales head for North America.
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