|
You can get e-magazine links on WhatsApp. Click here
|
|
|
Multi-brand firm Pan India Food Solutions introduces Blue Food Rewards
|
Thursday, 18 December, 2014, 08 : 00 AM [IST]
|
Our Bureau, Mumbai
|
fiogf49gjkf0d Pan India Food Solutions, which operates such brands as Noodle Bar, Spaghetti Kitchen, Copper Chimney, Bombay Blue, Coffee Bean and Tea Leaf, has introduced Blue Food Rewards (BFR), a pan-India loyalty rewards programme.
It entitles customers to a host of privileges, such as five gourmet points per Rs 100 spent; discounts on their birthdays and anniversaries, and previews on food festival days and offers initiated by the restaurants.
K S Narayanan, chief executive officer, Pan India Food Solutions, said, “Through the loyalty rewards programme, we are reinforcing our commitment to our customers.”
“We want to recognise those who continue to be loyal to our brands, and engage new customers,” he added.
“As we continue to grow, the Blue Food Rewards programme would focus on finding ways to engage and deliver value to loyal customers,” Narayanan added.
|
|
|
|
|
|
|