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- Bisleri International signs six-year partnership with Procam International

Thursday, March 12, 2026

Our Bureau, Mumbai

Bisleri International has entered into a six-year strategic partnership with Procam International to support some of India’s leading marathon events, strengthening its presence as a key hydration partner in the country’s

- SLMG Beverages inaugurates South Asia’s largest Coca Cola bottling plant in Buxar

Wednesday, March 4, 2026

Our Bureau, New Delhi

SLMG Beverages Pvt. Ltd., India’s leading bottling partner of the Coca Cola system, inaugurated its state-of-the-art greenfield beverage manufacturing facility in Nawanagar, Buxar. The launch marks a

- Provilac launches high protein Thandai as limited-edition Holi 2026 special

Friday, February 27, 2026

Our Bureau, Mumbai

Functional dairy brand Provilac has unveiled its high protein Thandai, a limited-edition festive beverage crafted specially for Holi 2026. Available exclusively on March 1, 2 and 3, 2026, the drink blends the traditional

- Coca-Cola India revives Rimzim Jeera with high-energy nostalgia campaign

Wednesday, February 25, 2026

Our Bureau, New Delhi

Coca-Cola India has reintroduced its cult-favourite Rimzim Jeera with a bold new campaign that celebrates the brand’s distinctive, homegrown identity. Built around the catchy thought, “Jeere mein heera, Rimzim

- ITC Sunfeast brand unveils ready-to-drink breakfast smoothie

Tuesday, February 24, 2026

Our Bureau, New Delhi

ITC’s iconic food brand Sunfeast has expanded its product portfolio with the launch of a new Breakfast Smoothie aimed at India’s fast-evolving on-the-go breakfast segment. This latest offering is positioned to meet

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