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Dixit & Macha Tea bring warmth of ‘Maa Ke Haath Ki Chai’ to every cup
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Thursday, 10 April, 2025, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Macha Tea brings this sentiment alive in its campaign film featuring Bollywood’s Madhuri Dixit, who is the brand ambassador. Taking inspiration from the cherished tradition of ‘Maa Ke Haath Ki Chai’, the film is a heartfelt tribute to the irreplaceable warmth, love, and nostalgia that nurtures like a mother—one sip at a time.
The film beautifully weaves together soulful narration of a mother’s love, showing how her affection is expressed in everyday gestures—knitting a sweater for her child, gently oiling her daughter’s hair, preparing homemade ladoos for a child living far from home, applying mehndi on her daughter’s hands before her wedding, or soothing a bruised knee with haldi. Each moment is infused with warmth and care, much like Tulsi Adrak Elaichi Tea, the hero product of the campaign and Macha Tea. A perfect blend of Tulsi (Holy Basil), Adrak (Ginger), and Elaichi (Cardamom), this tea is a reflection of home, tradition, and well-being, with all natural ingredients and no artificial flavours or fragrances, making every sip a moment of comfort and connection.
Shekhar Sharma and Shubham Sharma, managing directors and founders, Macha Tea, said, “Tea is more than just a beverage in India; it’s an emotion, a tradition passed down through generations. ‘Maa Ke Haath Ki Chai’ is a feeling that instantly transports you back to moments of love and care, and Macha Tea embodies that warmth. Madhuri Dixit, with her grace, relatability, and deep-rooted connection with Indian families, is the perfect face to bring this emotion to life. Just like Macha Tea, she represents a blend of tradition and modernity, making this partnership incredibly special.”
Dixit said, “For every Indian, chai is an emotion that binds families, sparks conversations, and creates memories. Macha Tea beautifully captures this essence with its commitment to quality and rich flavors. The idea of ‘Maa Ke Haath Ki Chai’ is something that every Indian connects with, and I am delighted to be a part of this campaign. Just like a perfect cup of chai, this collaboration is all about bringing warmth, nostalgia, and refreshment to people’s lives.”
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