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Mountain Dew launches ‘Thirst Guards’
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Tuesday, 08 July, 2025, 14 : 00 PM [IST]
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New York, USA
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Mountain Dew, PepsiCo's iconic beverage brand, has launched ‘Thirst Guards’ to bring ice-cold refreshment directly to fans at key lake destinations nationwide. Led by Cole Swindell, the campaign features on-demand delivery services and on-land takeovers to keep coolers full.
Swindell will lead the Thirst Guards, making surprise deliveries near MarineMax Osage Beach at Lake of the Ozarks. This authentic partnership comes on the heels of Swindell's new studio album, Spanish Moss, and showcases the natural connection between the country star's carefree and energetic lifestyle and the adventurous brand ethos.
Michael Smith, VP flavoured CSD marketing, PepsiCo Beverages US, said, "Nothing kills the vibe faster than an empty cooler - that's why the Mountain Dew Thirst Guards are here to save the summer, keeping you stocked up and the good times rolling. We've tapped one of our biggest fans, country music superstar, Cole Swindell to lead the Thirst Guards and surprise fans at Lake of the Ozarks July 4 weekend with ice cold DEW, Pit Vipers and more."
"I've always been a big fan of Mountain Dew, so I'm hyped to lead the Mountain Dew Thirst Guards and help keep the party going July 4 weekend. Catch me at Lake of the Ozarks filling up coolers, passing out Pit Vipers and blasting my new music -- an ideal summer day," said Swindell.
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