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COMPANY REPORT

Danone & Apollo 24|7 join hands to support diabetes management in India
Friday, 09 August, 2024, 08 : 00 AM [IST]
Our Bureau, Mumbai
In a ground-breaking move to address the growing diabetes concern in India, Danone (Nutricia International Pvt Ltd), the leading food and nutrition company, has joined hands with Apollo 24|7 for its newly launched Super 6 Diabetes Programme. The programme combines Apollo’s cutting-edge digital healthcare platform with Danone’s expertise in diabetes nutrition to offer a comprehensive solution to support diabetes management.

As the exclusive nutrition partner, the company brings its product, Protinex Diabetes Care (PDC), to support this initiative. PDC, categorised as a Food for Special Dietary Use (FSDU), contains high dietary fibre for gradual absorption, lower carbohydrate content for lower blood sugar release, and a low Glycemic Index (GI) for gradual sugar release, presenting it as a dietary requirement for individual with diabetes.

Protinex Diabetes Care is scientifically designed formula to help support blood sugar control for individuals with diabetes. Danone is deeply committed to providing scientific solutions to meet nutritional requirements and improve health outcomes.

This pioneering initiative aims to empower individuals with the tools they need to take control of their health, providing access to professional coaches, nutritionists, and personalized care plans.

India is often referred to as the diabetes capital of the world, with an estimated 77 million adults suffering from Type 2 diabetes and another 25 million at high risk of developing the disease. Alarmingly, more than half of these individuals are unaware of their diabetic status, leading to severe health complications if not detected and treated early.

Sriram Padmanabhan, marketing director of Danone India, said, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about supporting overall health and well-being. Supplements like Protinex Diabetes Care play a vital role in providing the specific nutrients needed to support diabetes management. Through our partnership with Apollo 24|7, we aim to empower individuals with the nutritional support and guidance they need to take control of their health. Together, we’re committed to making a significant impact on diabetes management in India."

Amrit Ravi, head of business for Digital Therapeutics at Apollo 24|7, said, “Super6 Diabetes Management programme focuses on empowering a Diabetic user to cultivate healthy dietary and activity habits, under guidance from expert Coaches. With India’s most advanced and comprehensive Diabetes Self-Management Tool, the User can Record, Track, and Analyse their meals, activity and blood sugars and connect with the Experts- all in one place! Together with Danone, we aim to generate awareness of the need to include balanced nutrition, particularly protein to help combat the condition effectively.”
 
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