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Jaisalmer Indian Craft Gin, leads the luxury Indian craft gin space with 50% market share
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Saturday, 11 May, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Radico Khaitan Limited, one of the largest liquor companies in India, has announced that Jaisalmer Indian Craft Gin leads the luxury craft gin space in India with about 50% market share, competing against the global brands. Launched in 2018, it is a testament to the dedication to quality and innovation, as we continue to push the boundaries of luxury brands production. With its distinctive blend of botanicals inspired by the rich heritage of India, gin has garnered acclaim for its exquisite taste and luxurious experience.
Use of botanicals is a time-honoured tradition in India, and through Jaisalmer Indian craft gin we share this knowledge with the world. Retaining the classic gin flavour of juniper berries, a refreshing twist has been added with hand-picked Indian botanicals, of the 11 botanicals used in the distillation, 7 have been sourced from all four corners of India.
Capitalising on the success of Jaisalmer Indian Craft Gin, we introduced a super luxury, Gold Edition with 18 botanicals including Saffron, the most expensive herb. With Jaisalmer Gold, we have also fulfilled the commitment to environmental stewardship. The company makes use of desiccants to pull moisture from the air, using renewable energy sources. This water is then used in the making of Jaisalmer Gold Gin. We have very carefully taken steps towards reducing paper usage by consciously discontinuing gift boxes and paper labels and reducing carbon footprint.
Abhishek Khaitan, managing director of Radico Khaitan Limited, said, “Jaisalmer Indian Craft Gin is a true testament to our relentless pursuit of excellence, innovation, and the storied heritage of Indian craftsmanship. It has captivated consumers globally, earning its place as a standout gin loved by enthusiasts worldwide. It has led the way in shaping the evolving gin culture in India.”
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