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Improving product quality and harvesting practices to ensure lower wastage
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Wednesday, 19 June, 2024, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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India is the world’s second-largest producer of lychees and Indian varieties have a uniquely delicate flavour and complexity. However, up to 50 per cent of the country’s production of this delicate fruit goes to waste due to poor supply chains.
Superplum’s modern supply chain is dedicated to keeping the delicious fruits fresh from the farm to the consumer, even if she is 3,000 km away. The lychees are chilled, trimmed, cleaned, and packed directly at the farm, ensuring they retain their natural flavour, aroma, and nutritional value. By eliminating the need for sulphitation- i.e., the use of sulfates to extend the shelf life of the fruit, Superplum ensures its lychees are safe to eat, pesticide-tested, and of the highest quality. As with any Superplum product, consumers can scan the QR code and view the farm their lychees came from as well as check the farm’s pesticide test reports.
The brand’s lychees are available in Bengaluru, Delhi NCR and Mumbai across multiple online channels including Zepto, Amazon Fresh, Blinkit and Otipy. Consumers can order direct at Superplum as well on shop.superplum.com. They are also available at Star Bazaar, Spar, Lulu, Modern Bazaar and your favourite neighbourhood food stores. The company will also soon start introducing Indian lychees in the global market.
The lowering of wastage and broadening access to consumers also allows the company to improve the realisations for growers. The company works extensively with farmers to improve product quality and harvesting practices to ensure lower wastage and higher incomes.
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