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ITC Sunrise Spices in collaboration releases special Durga Puja music video
Thursday, 05 October, 2023, 15 : 00 PM [IST]
Our Bureau, New Delhi
ITC Sunrise Spices, a beloved name in every Bengali household, marked the onset of Durga Puja with the grand launch of 'DashabhujaGhoreGhoreDurga' music video. Sung by the incredibly talented Monali Thakur and Jeet Ganguly, the video encapsulates the spirit of Bangaliana and the magic of Durga Puja. This musical masterpiece was officially unveiled on October 1, 2023, at the Sunrise 66 Pally Puja Pandal, with renowned celebrity Trina Saha.
The heart and soul of this captivating music video lies in its soul-stirring composition and melodious rendition. Making it an auditory experience like no other, Thakur infuses life into the heartfelt lyrics, capturing the very essence of Durga Puja. Her singing evokes a profound sense of nostalgia and celebration that resonates deeply throughout Bengal. 
The music is composed by the renowned Indian composer Ganguly. Adding depth to the narrative, Bengal's heartthrob, Abir Chatterjee, renowned for his remarkable screen presence, skilfully portrays the ethos of Durga Puja celebrations in the region, while the exceptionally talented Saha adds more to the visual spectacle. The video also features cameo appearances by Ganguly and Thakur, further enhancing its grandeur and appeal.
Commenting on the launch, Piyush Mishra, business head, Sunrise Spices, said, "Durga Puja is the most celebrated festival in the east and Sunrise being synonymous with the food and culture of the state, wanted to set the tone for the grand celebration slightly differently this year through our own musical tribute. This Durga Puja special song in collaboration with renowned artists is our heartfelt and humble attempt to honour womanhood and make the festive season special for our discerning consumers. We hope this song reaches every home and make people groove to the captivating beats”.
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