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Thaifex - Anuga Asia 2023 smashes records with unprecedented scale & global participation
Friday, 02 June, 2023, 08 : 00 AM [IST]
Bangkok, Thailand
Thaifex - Anuga Asia 2023, the largest food and beverage trade show in Southeast Asia, concluded with a resounding success, surpassing expectations with its impressive scale and remarkable international participation. The event has solidified its position as one of the most influential international food and beverage trade fairs.

Held from May 23 to May 27, it featured a display of 3,034 exhibitors from 45 countries, encompassing a vast 130,000 square meters of exhibition space. This marked a notable growth compared to the pre-pandemic show in 2019, which saw the participation of 2,745 exhibitors.

Countries that demonstrated a strong presence at the event once again included China, Brazil, Italy, Japan, Malaysia, Norway, Poland, South Korea, Turkey, United States and Vietnam, among others.

Adding to the international diversity, new country groups made their mark at the event, including Australia, organised by the Department of Primary Industries & Regional Development (DPIRD), the French Pavilion, Hungary, organised by the Hungarian Export Promotion Agency (HEPA), Sri Lanka, organised by Sri Lanka Export Development Board and the United Kingdom, organised by UK Department of Business and Trade.

The 2023 edition also reported a significant increase in attendance, attracting over 78,764 visitors from 133 countries, a 17% increase compared to pre-pandemic levels in 2019.

Highlighting the importance of face-to-face business networking, Thaifex – Anuga Asia 2023 featured a highly anticipated buyer programme that facilitated business meetings between 1,900+ top-quality international buyers and exhibitors, fostering valuable connections and partnerships.

The Future Food Experience+ segments showcased next-generation food and beverage innovation, featuring 33 speakers from around the world. With a remarkable turnout, the sessions provided valuable insights, trends, and breakthroughs that will shape the industry's future. A total of 1,794 attendees registered for 23 sessions, with the most subscribed sessions being: 1. Future of Functional Food, 2. Future Food Trend 2023-2025, and 3. Re-Imaging Future Protein. It served as a dynamic platform for industry leaders to connect, exchange ideas, and explore the limitless potential of the evolving food and beverage landscape.

Exploring World Coffee also witnessed a coffee spectacular as the Thai Coffee Association (TCA) proudly welcomed esteemed Ambassadors from Brazil, Guatemala, and Kenya, who presented their nations' coffee markets, farming techniques, and distinctive varieties. 400 attendees were treated to a sensory experience as they sampled over 40 coffee-cupping samples from diverse origins.

Khun Phusit Ratanakul Sereroengrit, director-general of the Department of International Trade Promotion (DITP), Thailand, said, "DITP has organised the well-received Thaifex – Anuga Asia 2023 alongside two valuable partnerships – Thailand Chamber of Commerce (TCC) and Koelnmesse – both of which have played pivotal roles in the success of this year's event. The 3 organisers have built a platform to foster industry evolution and attract local and international exhibitors while sharpening Thailand's position as a prominent player in the global F&B landscape through Thaifex - Anuga Asia 2023. Thailand will continue to establish itself as a hub for the F&B industry, driving innovation, and contributing to the global food ecosystem."
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