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Celebrates the brand's newest addition to the chocolate section – Kit Kat Vanilla
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Friday, 27 September, 2024, 16 : 00 PM [IST]
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Pennsylvania, USA
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Kit Kat Vanilla, the new addition to the brand's product lineup that's here to stay, includes fan-favourite crisp wafers enrobed in vanilla flavored crème made perfectly breakable for the perfect escape.
It gives vanilla fans a new way to experience the underrated flavour in the bar they already enjoy, as 89% of consumers say they like or love the vanilla flavour. The innovation builds on its legacy of bringing new flavours to the candy aisle to build affinity as part of its overarching retail strategy driven by consumer insights.
To celebrate, it is giving fans a break through a giveaway on @KITKAT_US's Instagram, where four lucky winners will receive Kit Kat -branded BÉIS Carry-on luggage filled with the Vanilla bars, and one grand prize winner will receive an additional $1,000 vacation rental marketplace gift card toward travel expenses to spend on a vanilla getaway this fall.
Lindsay Morrow, senior associate brand manager, Kit Kat, said, "As the brand known for giving fans a break, we're thrilled to deliver another exciting addition to the Kit Kat lineup with the release of Kit Kat Vanilla for fans hungry for new flavours. With the Kit Kat Vanilla break giveaway, fans get the best of both worlds – the vanilla flavor they love in a familiar treat and a moment of relaxation amidst the chaos that the fall season can bring."
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