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Haldiram’s and Hocco redefine fusion desserts with ‘Barfi Ice-Cream’
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Thursday, 09 October, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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The coming together of Haldiram’s and Hocco is such a novel collaboration that will usher in a fusion-innovation unlike anything the industry has ever seen. The proposition of this collaboration brings forth for the consumer the best of two worlds – Indian cultural heritage and innovative indulgence packed in delightful format of ‘Mithai Ice Cream’. This first-of-its-kind fusion dessert offers consumers a truly unique experience, reimagining festivals, celebrations, sweet-moments and happiness itself.
The ‘Barfi Ice Cream’ - A heavenly blend of fusion, one cube at a time. The ice-cream barfi is crafted as a mithai-style cube that exhibits a visual appeal of traditional mithai only to surprise its consumers with a cool, creamy, rich layer of ice cream inside.
Launched in two ethnic flavors of ‘Orange Barfi Ice Cream’ and ‘Milk-Cake Barfi Ice Cream, the products are set to re-imagine exchanging of festivities for celebrations and beyond. The product comes in an elegant, premium, gifting-ready box designed for sharing festivities and love while promising year-round indulgence.
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