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Hellmann’s and Social launch limited-edition ‘Mood Burgers’ menu to fuel cricket fans’ match-viewing experience
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Wednesday, 05 June, 2024, 16 : 00 PM [IST]
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Our Bureau, Bengaluru
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Hellmann, part of Hindustan Unilever's Foods portfolio, in collaboration with Social and Boss Burger has announced the first-of-its-kind ‘Mood Burgers’ limited-edition menu. The menu has been created, especially, for the cricketing season, with the burgers crafted to help cricket fans get match-ready based on their pre-match moods.
Together Hellmann’s and Social have designed the menu, which is dedicated to fans throughout the month of June and each of the three new burgers (with veg and non-veg variants) corresponding to the emotions that will be experienced throughout the highs and lows of the tournament.
Curated with insights from certified mind-body eating coach, counselling psychologist & integrative health coach, Ridhi Golechha, the ‘Eyes on the Prize Burger’ will fuel the “Get Charged Up Burger” that is for exciting matches; and for the big nerve-racking games, the “Drop the Jitter Burger” will help one get into a match-viewing mood.
“With this exclusive collaboration, we have reflected on how to design certain food items to enhance the match-watching experience of our consumers by offering them a burger that is akin to their moods. Packed with certain ingredients that are nutrient-dense, these burgers are the perfect companions for the cricket fever season," said Golechha.
"We’re committed to delicious creamy taste, and believe great tasting food adds richness to people’s lives. Food has the power to elevate one’s mood and partnering with Social helps to bring great tasting burgers that support India’s cricket fans when they need it most," said Priyanka Ganguly, head, foods & Unilever Foods Solution India, Hindustan Unilever.
Divya Aggarwal, chief growth officer, Impresario Entertainment & Hospitality Pvt Ltd, said, “Social is the #DoosraStadium for all cricket lovers, offering an electrifying atmosphere where fans can enjoy their favourite game with good food and drinks. As we innovate and strengthen the F&B experience this cricket season with our new burger menu, we’re committed to making every match moment even more memorable. With this partnership with Hindustan Unilever's Hellmann's, we are redefining the ultimate cricket-watching experience at Social.”
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