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ITC Sunfeast Dark Fantasy launches ‘Big Fantasies’ to ignite children’s imagination
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Tuesday, 01 October, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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ITC Sunfeast Dark Fantasy, one of India’s most beloved cookie brands known for turning everyday moments into extraordinary experiences, has announced its latest innovation-driven initiative, ‘Big Fantasies: Give Wings to Your Imagination’. With this initiative the brand aims to ignite creativity and imagination in children by blending art with technology.
This unique and forward-thinking initiative was launched at St. Joseph’s School, Bengaluru in the presence of children, their parents, and guests. The event also witnessed a detailed panel discussion on the importance of igniting a child’s imagination, featuring prominent figures from the fields of space exploration, academia, psychology, and creative arts. Guest speakers for panel discussion included notable personalities like Mandira Bedi, Prakasha Rao (former-ISRO director), Dr Megha Mahajan (DM- NIMHANS) and Reverend Father Rohan D'Almeida (principal, St Joseph’s School). The Panel highlighted how imagination is a fundamental aspect of a child’s holistic development and how it fosters creativity & problem-solving skills, helping them ignite new ideas and overcome challenges. Rao talked about the synergy between creativity and technology and the role of imagination in shaping future generations.
Ali Harris Shere, COO, biscuits and cakes cluster, foods division, ITC Limited, said, "At ITC Sunfeast Dark Fantasy, we believe that the power of fantasy and imagination is critical for transforming kids’ life from the ordinary to something truly extra-ordinary. With 'Big Fantasies’ we are proud to bring a never seen before tech on wheels in India offering kids a unique platform to express themselves and see their fantasies come alive. We are excited to ignite the spark of wonder and innovation in young minds across the country, inspiring them to explore the limitless possibilities as they grow up."
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