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Tilaknagar launches Green Apple flavoured brandy under Mansion House Flandy
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Thursday, 06 June, 2024, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Tilaknagar Industries Limited, a leading Indian-Made Foreign Liquor Manufacturer (IMFL), has announced the unveiling of a new flavour innovation under its Flandy (premium flavoured brandy) range. Mansion House Flandy has now been launched in an all-new Green Apple flavour in the state of Telangana, to begin with.
Amit Dahanukar, CMD, Tilaknagar Industries, said, “Our Mansion House Premium Flavoured Brandy is a category-first innovation. It has been well-received across markets and its saliency, as a percentage of Mansion House Brandy in relevant states, has grown significantly. The launch of the all-new Green Apple flavour is a testimony to Flandy’s strong performance since its introduction in FY23, and is in line with our plans to further enhance our premium brandy portfolio while strengthening our regional foothold.”
TI has seen very encouraging response to its Flandy range in the state, aiding the company’s jump to become the fourth-largest IMFL player and the third-largest IMFL Prestige & Above (“P&A”) player, in Telangana, in FY24.
Tilaknagar Industries, which is one of India’s largest manufacturers of premium Brandy, had earlier rolled out its Mansion House Flandy range in Orange, Cherry and Peach flavours. Telangana is one of the prominent IMFL markets and has one of the highest Prestige & Above (“P&A”) segment with over 50 per cent saliencies across IMFL industry in India. It is estimated that the Brandy P&A segment in the state has grown by 18 per cent in FY24, as compared to almost 8 per cent growth in IMFL P&A segment over the same period. Additionally, in terms of flavours, Green Apple is the largest selling flavour in the flavoured spirits category in the state, providing a large canvas to the brand to gain market share.
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