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OILS AND FATS

BN Group forays into wellness & fitness oil category with Nutrica
Thursday, 25 April, 2024, 12 : 00 PM [IST]
Our Bureau, Mumbai
BN Group, a leading edible oil manufacturing company in India, announces its foray into the wellness and fitness oil category with the launch of Nutrica. The brand will have three products in its initial launch phase - Pro Immunity Oil, Pro Energy Oil and Pro Fitness Oil enriched with Vitamin C and tailored to address the distinct culinary requirements of diverse families, placing a special emphasis on holistic health and wellbeing.

Anubhav Agarwal, CEO & MD, BN Group, said, “BN Group has a long-standing reputation for being at the forefront of innovation. The launch of Nutrica underscores this commitment and reflects our deep understanding of evolving consumer preferences. With a growing number of health-conscious consumers seeking out organic and cholesterol-friendly options, we believe Nutrica is perfectly positioned to meet this demand. Keeping in mind the evolving culinary preferences of emerging health-conscious consumers, we have invested a substantial amount in Nutrica and aim to achieve a turnover of Rs 500 crores at the end of 3 years.”

As per a recent report, the Indian edible oil market touched a volume of 24.7 million Tons in 2023, and is expected to touch a CAGR of 1.35% during 2024-2032. This launch forges a strong connection between the brand and health-conscious consumers who are seeking a range of versatile cooking oil options and aim to live a healthy lifestyle.

With the state-of-the-art manufacturing unit in the Gandhidham, Gujarat facility, Pro Immunity Oil, Pro Energy Oil and Pro Fitness Oil will be available across all retail modern and general outlets in the launched markets - Delhi, Chandigarh, Mumbai and Pune, along with quick commerce and e-commerce platforms.

“We are committed to reshaping the market landscape with a focus on uncompromising quality, contemporary technology and above all, the well-being of our consumers. Leveraging our extensive experience in crafting premium edible oils, we are confident that Nutrica will redefine standards in the culinary domain,” concluded Agarwal.
 
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