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Sunpure edible oil brand launches campaign celebrating ’30-years of Purity and Health’
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Wednesday, 03 July, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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South India’s largest edible oil brand, Sunpure has launched its latest marketing campaign, centred around its flagship product, Sunpure Sunflower Oil, India’s only physically refined sunflower oil.
Titled ’30-Years of Purity and Health’ the campaign captures the essence of a cheerful Sunday morning shared by a young couple, highlighting the product’s role in their everyday happiness. The year-long, multilingual campaign across traditional and digital media emphasises the value of incorporating pure and healthy products from a trusted brand to enhance daily quality of life.
Set against a sunny backdrop, the commercial features Mohammad Ashiq, winner of MasterChef India Season 8, and television and Kannada film actress, Megha S. The storyline unfolds with a husband deeply engrossed in his culinary passion, cooking up delectable dishes. Meanwhile, his wife, seeks his attention, interpreting his culinary compliments as responses to her queries about her appearance.
The campaign in Kannada, Tamil, Telugu, Marathi, Malayalam, Hindi is designed to resonate with viewers through its portrayal of a relaxed Sunday environment, emphasizing the role of chemical free oil in enhancing everyday cooking experiences.
Sridhar Vaidyanathan, COO, M K Agrotech, said, "This campaign not only celebrates the perfect blend of flavour and quality but also the benefits of chemical free Sunpure Sunflower oil- that enhances every dish as well as reflects the warmth and harmony of relationships over shared meals. The campaign will be amplified through varied platforms like TV commercials, digital channels, performance marketing, print and outdoor media. It will also be prominently featured on Sunpure official social media handles and YouTube channel, ensuring widespread reach and engagement across diverse audiences.”
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