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28 Black to launch energy drink scheduled for year-end
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Friday, 03 October, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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28 Black is gearing up to bring its unique flavours and energy to the Indian market, offering consumers a taste of the brand's philosophy: The day has 28 hours. It is set to launch in India towards the end of the year.
The day has 28 hours - encapsulates the brand’s mission to empower individuals to achieve more. 28 BLACK is more than just an energy drink – it represents a lifestyle of ambition and experiences. With the slogan ‘Be different’.
It is present across 26 countries globally. The brand's signature Açai flavour is a best-seller, celebrated for its fresh and fruity taste of Açai berries. The brand also caters to health-conscious consumers with zero-sugar options. For the initial launch in India, it will introduce two popular flavours: Açai and Gummibär. These flavours have been carefully selected to resonate with the local palate.
Amrata Mehta, marketing & events manager at 28 Black, said, "Our energy drink is more than just a beverage, it's a lifestyle. It’s for those who want to live life to the fullest, who lead an active lifestyle and seek to maximise their day. I believe our flavours and brand philosophy will resonate with cool modern Indian consumers. In a market with a vibrant energy like India, 28 Black just fits.”
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