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Allied Blenders & Distillers brings Zoya Special Batch Premium Gin
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Thursday, 13 June, 2024, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Allied Blenders and Distillers Limited, India's third largest IMFL company in terms of annual sales volumes between Fiscal 2014 and Fiscal 2022, has launched Zoya Special Batch Premium Gin in Mumbai. Following a launch in Gurgaon, this marks its entry into the Maharashtra market.
Zoya is made from 100% grain and natural spirits, with juniper and 12 botanicals to give it a beautiful, fresh and unique finish.
This launch underscores its commitment to premiumisation of portfolio and distribution of brands in premium segment. In the past few months, Zoya has won the Campaign Innovator of the Year award at Icons of Gin India 2024 and the New Product of the Year award at Ambrosia Awards Indspirit 2024.
Alok Gupta, managing director of Allied Blenders and Distillers Limited, said, "We are thrilled to bring our Zoya gin to Maharashtra. We are committed to excellence and innovation as we continuously elevate the consumer experience.”
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