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ICONiQ White Whisky from allied blenders reaches 2 million cases sold
Wednesday, 03 April, 2024, 08 : 00 AM [IST]
Our Bureau, Mumbai
Allied Blenders and Distillers confirmed that its new ICONiQ White Whisky has reached a sales figure of 2 million cases of 9 Litres each in March 2024, despite current availability in 70% of the operational segment. Further market launches commence now, from April 2024.

It is a blend of imported Scotch malts aged in bourbon oak casks, blended with select matured malts and Indian grain spirits. It underscores the company’s understanding of consumer preferences and its capacity to deliver efficiently and effectively. The company has further planned to expand to super-premium segments.

Alok Gupta, managing director at Allied Blenders and Distillers India, said, “Delighted to see our strategic focus on premiumization translate to success with ICONiQ White Whisky against a strong lineup of entrenched multinational brands. It strengthens our resolve to transition to super-premium segments."

Bikram Basu, chief strategy & marketing officer, Allied Blenders and Distillers, said, “We are happy with the milestone of reaching 2 million cases in our first year. As we celebrate this success, we set our sights higher.”
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