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Jammu Based DeVANS forays into premium lager segment, expands Six Fields bouquet with Brute & Pilsner
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Tuesday, 10 September, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Indian alcobev leader DeVANS has expanded the universe of its Brussels Award winner, Six Fields to foray into the premium lager segments. It has gone bold with its new strong variant Brute while its Pilsner is the ideal premier lounging partner.
The umbrella presently consists of two Belgian style wheat beers – Blanche and Cult – based on the world’s oldest brewing recipe while Brute and Pilsner mark the brand’s debut into the premium lager domain. Taking a boxful of multinational brands in the segment head on, the latest launches by the homegrown alcobev leader cater to the evolving consumer palate and are initially available in Jammu and Kashmir, Ladakh, Delhi, Uttarakhand, Rajasthan and Jharkhand.
Prem Dewan, DeVANS CMD, said, “As a pioneering partner in the growth journey of the Indian beer market, we truly understand the pulse and demands of the consumer. One of the first homegrown wheat beers with a lineup of accolades and awards, Six Fields is testimony to the innovative streak that DeVANS has instilled in the domestic beer market. We are elated to expand the Six Fields bouquet into the premium strong and lager beer segments, catering to a much wider consumer base. The Six Fields bouquet now has something for every discerning consumer.”
“Six Fields already stands tall as a youthful and exciting brand brewing fresh experiences rather than merely being a run-of-the-mill wheat beer. Six Fields Brute is the first strong lager variant in the iconic range, embodying a robust, full-bodied beer that promises a rare experience for the bold consumers while Six Fields Pilsner is an exceptionally smooth lager with a crisp, clear, golden colour and a refreshing taste. Six Fields Brute symbolises a brave, fearless persona and offers up to 8% ABV. Six Fields Pilsner on the other hand is a light, refreshing beer with up to 5% ABV,” said Dewan.
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