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WellBe Foods expands its presence in Hyderabad as part of its regional growth strategy
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Thursday, 05 September, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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WellBe Foods, part of the Nimida Group and a leading Bengaluru-based direct-to-consumer brand specialising in clean food choices, has expanded its presence in Hyderabad, marking a significant step in its regional growth strategy. As a part of this plan, the brand will be available in over 9000 general trade(GT), stores throughout the city. With this move, the company will also become the first clean-label snacks brand with a ‘No Nasties’ promise to foray into the GT market in India
This milestone is in line with its strategic initiative to reach 25,000 general trade stores throughout South India by the end of FY 2024-25. With the current launch, the company aims to clock 50% growth year-on-year from the Hyderabad market. The company decided to expand its footprint in Hyderabad after its success with 300 stores across various channels including regional chains, SMAT, and Modern Trade.
Gaurav Manchanda, founder and managing director of WellBe Foods, said, “Hyderabad’s enthusiastic reception has been instrumental in driving our expansion strategy. Our initial success with regional chains and modern trade outlets has provided a solid foundation for our ambitious plans. We are committed to leveraging Hyderabad’s market dynamics to introduce our range of traditional snacks in a healthier avatar to an even broader audience. Our goal is not only to reinforce our presence in Hyderabad but also to set a new benchmark for general trade reach across South India – with our snacks with ‘No Nasties’ and innovative packaging, we are looking to organise the unorganised.”
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