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Mondelez India launches direct-to-consumer site Cadbury Joy Deliveries
Our Bureau, Mumbai
Mondelez India, a part of Mondelēz International, has launched Cadbury Joy Deliveries, its first direct-to-consumer website. It will allow the company to build its direct-to-consumer credentials, and is an opportunity for the company to foray into the e-commerce market by providing an additional channel for consumers to directly connect with the brand.