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Traditional mithai finds favour with new generation
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Friday, 11 September, 2026 08:00 AM
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Nandita Vijayasimha, Bengaluru
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India’s palate is evolving as traditional mithai strikes a chord with young India. Younger consumers are rediscovering the appeal of familiar Indian sweets, drawn to their authentic flavours and nostalgic value while also
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Chouhan reviews action plan to strengthen KVKs
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Friday, 11 September, 2026 08:00 AM
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Our Bureau, Mumbai
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Union Minister for Agriculture and Farmers’ Welfare and Rural Development Shivraj Singh Chouhan chaired a meeting in New Delhi to review the action plan for strengthening Krishi Vigyan Kendras (KVKs)
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Tasty Bite’s Cheffin unveils Asian Noodle Kits
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Friday, 11 September, 2026 08:00 AM
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Our Bureau, Bengaluru
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Cheffin, a food brand from Tasty Bite Eatables Limited, has launched its Asian Noodle Kits alongside a new digital video campaign, introducing a differentiated, first-of-its-kind noodle format to the Indian market. The
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Label can lie; the food system cannot
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Friday, 11 September, 2026 08:00 AM
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Ashwin Bhadri
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For years, consumers have been told that the safest way to make an informed food choice is to read the label. Check the expiry date. Read the ingredients. Look at the nutrition information. Verify the FSSAI licence. It
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