Friday, January 18, 2019

Marketing RSS
- Crown Aerosols, Piper-Heidsieck to launch promotional tin for Aus Open
Monday, January 14, 2019
Crown Aerosols & Promotional Packaging Europe collaborated with champagne producer Piper-Heidsieck to launch a promotional tin for the Australian Open tennis tournament (slated to take place between January 14 and 27, 2019).
- Chai Point unveils product-centric loyalty programme Chai Point Rewards
Tuesday, December 11, 2018
Our Bureau, Bengaluru
Chai Point, India’s biggest chai brand, launched Chai Point Rewards, a loyalty programme for its customers. The company has launched its new loyalty model approach moving from cash back-driven to product-centric incentives.
- Barista collaborates with PR agency Saints Art to boost mkt objectives
Monday, December 10, 2018
Our Bureau, New Delhi
Barista Coffee Company Limited, one of the largest Indian coffee chains, has collaborated with Saints Art, a leading public relations firm, to further support its strong market objectives.
- Nehwal appointed Rasna Native Haat Honey & Honey Vita brand ambassador
Friday, December 7, 2018
Our Bureau, Mumbai
Badminton star Saina Nehwal has been appointed brand ambassador for Honey and Honey Vita, the latest offerings under fruit-based concentrate manufacturer Rasna’s new brand Rasna Native Haat, an attempt by to takes today’s health-conscious consumer back to his/her ethnic roots with natural offerings which contain no chemicals and preservatives.
- Sound consumer grievance redressal mechanism needed for direct sellers
Tuesday, December 4, 2018
Our Bureau, New Delhi
Anil Bahuguna, joint secretary, Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution, Government of India, stressed on the need for companies in the direct selling business to set up a more robust and sound consumer grievance redressal mechanism to gain consumer confidence.
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