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Pringles pops into ATL spotlight with first campaign
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Friday, March 27, 2026
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Our Bureau, Mumbai
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Pringles makes its above‑the‑line debut in India with a new digital film, opening a fresh chapter in the brand’s journey in the market. Having so far built salience largely through below‑the‑line (BTL) initiatives, the
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Satchmo Foods launches ready-to-cook range
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Thursday, March 26, 2026
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Our Bureau, Bengaluru
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Satchmo Foods, a diversified food company offering high-quality packaged foods, snacks, and ready-to-cook/eat favourites, announced the launch of its new ready-to-cook range, aimed at providing fresh,
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Misk launches Masala Dates
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Wednesday, March 25, 2026
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Our Bureau, Mumbai
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Apis India Limited’s Misk has launched its newest innovation - Masala Dates in Mumbai. It's a savoury spin on a traditional superfood-on-the-go that brings three punchy Indian masala profiles - Achari, Imli (tamarind)
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