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- GCL enters coconut water segment with TBH launch
Monday, March 2, 2026
Our Bureau, Mumbai
Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has entered the natural hydration category with the launch of TBH Coconut Water under its ‘To Be Honest’ brand. The move
- Crunch vs Melt: Britannia 50-50 settles the snack debate with cheeze dipped launch
Friday, February 27, 2026
Our Bureau, Mumbai
Britannia Industries has introduced the new Britannia 50-50 cheeze dipped crunchy layered sandwich, bringing together two distinct snacking experiences — crunch and melt — in a single bite. The premium format
- Baidyanath Ayurved launches certified organic moringa powder
Saturday, February 21, 2026
Our Bureau, New Delhi
Baidyanath Ayurved has expanded its growing superfoods portfolio with the launch of its certified organic moringa powder, aiming to address everyday nutritional gaps through a plant-based, nutrient-dense
- Parle Agro expands Smoodh portfolio with launch of Kesar Badam variant
Thursday, February 19, 2026
Our Bureau, Mumbai
In a strategic move to strengthen its presence in the flavoured milk segment, Parle Agro has announced the launch of Smoodh Kesar Badam, the latest addition to its flagship dairy beverage brand Smoodh. The new
- Marico rolls out #LoveInEveryCrunch campaign for Saffola Muesli
Wednesday, February 18, 2026
Our Bureau, Mumbai
Marico Limited has launched a digital-first Valentine’s Day campaign titled #LoveInEveryCrunch for its Saffola Muesli with Flavour Pops, celebrating the idea that love is often found in simple, everyday rituals —
     
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