Thursday, November 15, 2018

New Launches RSS
- Hershey India launches Sofit Protein Cookies; entering premium segment
Wednesday, November 14, 2018
Anurag More, Mumbai
Hershey India Pvt. Ltd, a part of The Hershey Company, has launched Sofit Protein Cookies, marking its foray into the premium Better for You segment in the biscuits category.
- Perfetti Van Melle India unveils 3-layer sugar-free Center Fresh Mints
Saturday, November 10, 2018
Our Bureau, Mumbai
Perfetti Van Melle India has launched Center Fresh Mints, expanding the much-loved Center Fresh brand into the mint candy segment. It will provide the benefit of instant fresh breath with unique three-layer sugar free mints available in a stylish pocket-friendly pack. Center Fresh Mints will be available in two flavours (peppermint and strawberry mint) at a price point of Rs 10.
- LB Consumer Goods unveils Ray NoSugar, unprocessed honey with Easy Snap
Tuesday, November 6, 2018
Our Bureau, Mumbai
LB Consumer Goods has launched two products in India under its brand Ray - NoSugar and Honey - with Easy Snap technology. They are available in single-use sachets, which are convenient and mess-free.
- BPCL Kochi Refinery launches FGQ hexane; Boon for agri in South India
Saturday, November 3, 2018
Our Bureau, New Delhi
With an intention to primarily promote agro-processing, BPCL Kochi Refinery (KR) has launched the specialty product of food-grade quality hexane (FGQ hexane), which could turn out to be a boon to the agricultural sector of Southern India. This is the first time that KR is producing a food-grade quality product.
- Mars Wrigley Confectionery introduces Doublemint Chewy Mints in India
Saturday, November 3, 2018
Our Bureau, New Delhi
Mars Wrigley Confectionery has launched Doublemint Chewy Mints in India, marking the introduction of a new eponymous product category in India. The new product brand, under the Doublemint master brand, aims to widen its presence in the freshness category, a segment it leads globally.
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