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Salesforce installs DMP at KFC India to propel personalisation of orders
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Friday, July 12, 2019
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Nandita Vijay, Bengaluru
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Salesforce has now installed its data management platform (DMP) at KFC India to propel personalisation of its food orders. The move has enabled KFC India to capture more customer data to keep pace with an increase in demand for varied tastes of the menu.
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Dineout launches digital video campaign #FearNoBill, featuring Sarbh
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Monday, July 8, 2019
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Our Bureau, New Delhi
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Dineout, India’s largest dining out and restaurant tech solutions company, recently launched its integrated digital video campaign, #FearNoBill, to promote its in-app payments feature, Dineout Pay. The video stars actor Jim Sarbh of Made in Heaven fame.
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FHRAI officials present concerns about food services aggregators to DPIIT
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Saturday, July 6, 2019
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Our Bureau, Mumbai
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At a recent meeting called by the Department for Promotion of Industry and Internal Trade (DPIIT), representatives of the Federation of Hotel and Restaurant Association of India (FHRAI) presented the issues and concerns of the restaurant industry caused by the deep discounting and predatory pricing practices of the food services aggregators (FSAs) on their trade.
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