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Inaugural Africa Food Show launches on back of surge in African F&B market
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Thursday, 21 November, 2024, 08 : 00 AM [IST]
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Cape Town, South Africa
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In recent years, Africa has experienced strong economic growth and with its growing population, thriving economies and the emergence of a wealthier middle class, it’s expected that the food and beverage market will exceed $1 trillion by 2030 according to the African Development Bank.
To address this demand, Africa’s Big 7 has been rebranded to the Africa Food Show, supported by Gulfood, and organised by dmg events and Kaoun International, who’ll be bringing this exciting event to Cape Town from June 10 to 12, at the Cape Town International Convention Centre, South Africa. As part of the prestigious Gulfood series, Africa Food Show builds on the unparalleled success of the world’s largest food and beverage exhibition in Dubai, the dynamic growth of the Saudi Food Show, and the legacy of Africa’s Big 7.
Addressing attendees at the exclusive launch preview on October 10, 2024, Matt Denton, president of dmg events said, “dmg events and Kaoun international bring together extensive experience in the F&B sector, a strong local presence across Africa, and a vast global network. This powerful combination positions us perfectly to deliver an exceptional event for exhibitors and visitors. The launch also builds on the momentum of the Saudi Food Show, another successful partnership."
Mark Napier, vice president, Portfolio Growth Food & Hospitality, Dubai World Trade Centre, said, “Through the Africa Food Show, we will unlock the immense opportunities presented by innovation across the F&B industry, highlighting the untapped potential in Africa and playing a part in the continent's emergence as a global F&B player. Investment in Africa's F&B sector, and its impact on food security and industrial diversification, will be crucial in realising the continent's economic goals.”
“With specialty foods on a massive trajectory, and brand adjacency identified as a super important trend, this is a fantastic opportunity to showcase our amazing under-utilised indigenous products and superfoods to a wider audience with a view to exporting these products in future,” said Ailsa Wingfield, managing director, Circana South Africa, addressing the audience, sharing the latest trends and industry insights into the current food and beverage landscape.
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