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ANALYSIS

Lizol, based on research, highlights need for germ protection in kitchen
Monday, 10 June, 2019, 12 : 00 PM [IST]
Our Bureau, New Delhi
In a recent internal survey conducted by Lizol, the world’s leading germ protection brand, to understand people’s perception of kitchen cleanliness across six cities in India among 1,400 people, it was found that only 13 per cent respondents used a germ protector to clean their kitchens.

Forty-five per cent respondents cleaned their kitchen surface with plain water, while 42 per cent used ordinary soap. The data showed higher chances of cross-contamination since bacteria and germs are not removed this way.

Basis its research and insights, Lizol has looked at creating awareness about the presence of germs on surfaces in the kitchen. Basis an internationally-published research, there are over one crore germs in a kitchen sponge which are easily transferred, and a normal detergent or soap is not the solution for keeping the surface clean.

Through a series of new TVCs (television commercials), the brand, in a subtle way, showcases the need for germ removal in the kitchen by highlighting that even surfaces and products which appear clean can have germs, leading to an unhygienic kitchen and home.  

The survey found that over 70 per cent respondents suffered from a stomach ailment once every six months, and over 50 per cent Indians claimed the source of their infection could be from their own kitchen.

The survey found that only 18 per cent of the respondents cleaned their kitchen surfaces at regular intervals, and over 83 per cent respondents preferred using a safe germ protector in their kitchen and homes, but were unaware of the right product.

Commenting on the new ad campaign, Sukhleen Aneja, marketing director, Hygiene Home, RB South Asia, said, “It was shocking to know that a kitchen sponge might haveover one crore germs. We are striving to create awareness on germ-borne diseases, and are constantly innovating our products for better hygiene of our consumers. Lizol's purpose is to help consumers lead illness-free lives. With our Trigger range, we can successfully give our consumers a product that would not just clean but also help keep the surfaces 99.9 per cent substantially germ-free, making it a healthier home.”

This campaign is created by Mc Cann. Lizol Trigger will be available in three variants - Kitchen, Bathroom and an All-purpose cleaner. The price is starting from Rs 79.
 
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