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ITC Sunfeast brand unveils ready-to-drink breakfast smoothie
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Tuesday, 24 February, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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ITC’s iconic food brand Sunfeast has expanded its product portfolio with the launch of a new Breakfast Smoothie aimed at India’s fast-evolving on-the-go breakfast segment. This latest offering is positioned to meet growing consumer demand for convenient, nutritious morning choices.
Crafted for busy lifestyles, the Sunfeast Breakfast Smoothie blends the goodness of banana, oats, almonds, dates and four super seeds into a ready-to-drink format with no added sugar and a supply of approximately 6 g of protein per serving. The product delivers a creamy texture and wholesome nutrition designed to provide a quick, satisfying start to the day for urban consumers juggling work, study or travel schedules.
The new smoothie reflects ITC’s broader strategy to innovate within its extensive foods range — which already spans biscuits, snacks, noodles and dairy-inspired beverages — and tap further into the breakfast and beverage category. Sunfeast products have long been a staple in Indian households, and this launch marks a notable foray into the breakfast-on-the-move space, an area witnessing heightened demand.
According to the company, the Breakfast Smoothie is now available in top metropolitan markets through quick commerce platforms and selected retail outlets, enhancing accessibility for consumers across major cities. Industry analysts suggest that such convenience-oriented launches align with shifting consumer preferences toward ready-to-consume, nutrient-rich options that fit modern lifestyles.
With this launch, Sunfeast aims to strengthen its foothold in the beverage segment and cater to health-conscious customers seeking alternatives to traditional breakfast choices like cereals or tea-coffee. The product also underscores ITC’s continued focus on innovation within its foods business as it broadens offerings to meet diverse consumer needs.
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