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BEVERAGE

Kalimark Group launches 30 new variants under Bovonto, Zypsy and Ilani
Monday, 13 May, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai
The 103-year-old Chennai-based Kalimark Group of Companies, manufacturers of popular aerated drinks such as ‘Bovonto’ and ‘Vibro,’ have launched 30 new variants under the Bovonto, Zypsy and Ilani brands. Film actors Nikki Galrani and Akshara Haasan and world-renowned chef Dhamu launched these 30 variants of aerated drinks, juices, coconut water, mineral water and corn rava and flour in Chennai recently.

Galrani launched Ilani range of pineapple, mango and litchi. Coconut milk with chocolate and vanilla flavours was launched by K R Ganapthy and P Muthumaran respectively.

The products will be available in 180 ml tetrapaks. Incidentally, Ilani in all its flavours is a 100% natural tender coconut water without any preservatives and colour.
 
Haasan launched seven products under the Zypsy range of 180 ml tetra packs having flavours of mango, guava and tamarind in PET bottles of 200 ml and 500 ml.
 
Dhamu launched two sizes of corn rava and two sizes of corn flour in ½ kg and 25 kg for residents and hotels/restaurants.
 
The other carbonated soft drinks in PET bottles of 200 ml under the brand name of Bovonto were launched by Ambal R Muthumani and J Ramesh, JMD, Kalimark Group of Companies.
 
The Vibro (vibrant rose paneer drink), Zimzo - the clear lemon drink in PET bottle size of 200 ml, Jinji (ginger flavour) and Tigo in orange was launched by Gaurav Goel.
 
Cane flavoured Bovonto, Vibro, Jinji and Club Soda were launched by Sudheer Ravindran. All these were of 250 ml size. Lastly, the mineral water brand under the name of Priestly in various sizes of 300 ml, 500 ml, 1 ltr and Club Soda (cane flavoured) were launched by Srikanth.
 
K P R Dhanushkodi, chairman, Kalimark Group, said, “We are in an exciting phase after embarking on a journey of consolidation and now expansion. This new launch in the water, aerated drinks, juices or soda was a very conscious decision from our side. We felt that Bovonto which is a home-grown brand having immense brand loyalty through at least four generations across Tamil Nadu deserves better, cleaner, hygienically processed and cost-effective healthier drinks. We have always prided in our research, pricing and taste and this time, we are sure, we are going to grab a good size of the beverages market this summer.”
 
“The products are meant for all age groups right from 8 to 80. Be it the litchis, guava, pineapple or mango juices, they are all healthy, tasty and pulpier juices that has all the nourishment the body needs. Our cane flavoured range of soda is something new and everyone knows how refreshing cane can be in the summers,” he added.
 
J Ramesh, JMD, Kalimark Group, said, “Chef Dhamu is known for his health-conscious recipes and has been appreciated the fact that our corn rava and flour is double roasted, contains dietary fibre which is good for digestion, no added colour or preservatives that causes harm to the body and is hygienically processed. It was a conscious decision of ours to launch corn as we felt, it is imperative we do something for the farmers of our state. This is just the start for us and we expect to launch many more traditional healthy millets that we have only heard of yet not tasted.”
 
“With a zero-defect product policy, our fizzy beverage is the taste of Tamil Nadu. Our respect for our customers has been our motto and we understand what the customers want to taste. These products were introduced after a good amount of customer feedback and market study. Our coconut drinks are 100 per cent coconut water, no sugar, no artificial flavours and even the vanilla flavours are from vanilla extracts and not artificial,” he added.
 
“With our expanded range of products, we are keen to expand our territories and market share too. It is just a matter of time,” stated Dhanushkodi.
 
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