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Godrej Food Trends Report 2022 highlights over 50% rediscover cultural roots through food
Tuesday, 03 May, 2022, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Godrej Foods Trends Report 2022, sees that at least 55.6%, of the culinary panel predict a growing desire amongst people to rediscover cultural roots through food. There is a focus on snacking with 55.6%, predicting millet-based snacks will be in demand.

Home Delivery or dining in is set to soar. More than 80%, panel predict that consumers will rely on home-delivered meals from trusted sources.

The dining out occasions will be eating for wellness and drive cuisine choices on restaurant menus. At least 50%, panel picked Mountain Cuisines of India, and 48.4%, voted for an exploration of North East cuisines.

Food safety for 70.8%, of the panel weighed in on the need for clean, hygienically packaged meats and seafood from trusted sources. While 45%, panel predict a rise in proactive use of home pest relief, hygiene and sanitation products.

Consumption and rotation of fats in the diet will be an important conversation in 2022, more than 80%, of the panel see Cold Pressed unrefined oils being popular. While 71%, predict gourmet premium ghee varieties will grow.

For desserts, 61.7%, of the panel predict desserts with healthier claims will prevail, in-home and on dining out menus. 57.4%, predict bite-sized, portion-controlled desserts will be popular. Indian Mithai will see a marked more than 40%, of the panel weighing in on a growing sense of pride in traditional, regional Indian sweets and mithais at home and 50%, predicting a rise in popularity for Gourmet Mithai from the Industry for high end options for traditional Indian sweets.

In the area of beverages,  India has woken up to Gourmet Indian coffee. 70%, of the expert panel predict Gourmet Indian coffee as the top focus in 2022, in the Non-Alcoholic Beverage Segment, while more than 50%, see Gourmet Indian origin artisanal coffee/tea brands being popular in homes.

More than 55%, panel see people investing in documenting culinary heritage while 64.1%, of professionals will invest in super-specialisation in hospitality programmes like specialisation in Wines, Mixology, Breads.

The fifth edition of the food trends report by Godrej was unveiled by Nadir Godrej, chairman and managing director, Godrej Industries. This was started as an annual initiative in 2018, which brought together over 200 plus thought leaders including celebrity chefs, home chefs, professional chefs, food bloggers, health professionals, media professionals, mixologists, nutritionists, restaurateurs, sommeliers, food producers, who shared deep insights in their  areas of expertise.

Tanya Dubash, executive director and chief brand officer, Godrej, said, “The objective has been to bring together the best minds from the food industry and collectively track the emerging trends in the food space.”

Rushina Munshaw Ghildiyal, managing director, a Perfect Bite consulting and curating editor of the Godrej Foods Trends Report 2022, said, “The pandemic wrought a paradigm shift in the global food industry. But it also catalysed an exciting future for Indian cuisine both at home and globally. A shift in global perception around Indian cuisine, is bringing its nuanced complexity to the fore, reflected in the brand-new global overview section of the report.”

“2022, all about  recognising the rich culinary heritage. We observe that culinary study will be an area of serious investment and a brand new section on Food Studies aims to track and report on this. There are valuable insights on the Rise of Desi Vegetables, Chicken Consumption, Indian Coffee, Mithai, Traditional Kitchenware, Plant Forward foods, and Indian Ferments,” added Ghildiyal.
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