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Let’s Try eyes Rs 1,000 crore revenue by 2027-28, plans IPO by 2028
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Friday, 02 January, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Homegrown healthy snacking brand Let’s Try has set its sights on scaling up dramatically over the next few years, targeting Rs 1,000 crore in revenue by FY 2027-28 and planning to transition into a public company with an initial public offering (IPO) by 2028. The ambitious roadmap comes as the startup posts strong growth and pushes deeper into the competitive Indian snacks market.
Founded in 2021 by Nitin Kalra, Let’s Try has carved a niche in the crowded snacks segment by focusing on clean, flavourful products made with premium ingredients like 100% groundnut oil, avoiding cheaper alternatives such as palm oil. The brand’s portfolio spans namkeens, chips, cookies and other everyday snacks that appeal to consumers seeking quality with modern tastes.
In its early years, the startup has shown impressive momentum—growing from modest beginnings to an estimated Rs 230-odd crore revenue this fiscal, up from about Rs 65 crore last year. The company’s strategic expansion is aimed at capturing broader market share both online and offline, with plans to rebalance its sales mix from a predominantly digital focus toward stronger presence in general trade, modern retail, and travel-related channels.
To support its aggressive growth targets, Let’s Try is investing around Rs 100 crore over the next year to set up four new manufacturing facilities across India, including sites in Bengaluru and the Mumbai-Pune corridor, as well as a unit dedicated to exports. These facilities are expected to boost production capacity and ensure fresher, high-quality stock for consumers nationwide.
Alongside revenue goals, the startup is exploring offline retail formats such as branded cloud kitchens and physical stores to enhance consumer engagement. With the Indian snacks market expanding rapidly, Let’s Try aims to leverage rising health consciousness and changing consumption habits to fuel its march toward Rs 1,000 crore and beyond.
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