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Millwize disrupts $2 bn superfood market, unveils snacking range
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Thursday, 30 April, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Millwize had announced its national launch at AAHAR 2026. Positioning itself as a ‘Better-For-You’ brand for every Indian household, it is powered by a dedicated in-house millet scientist and a robust R&D pipeline of over 70 new SKUs currently in development.
The brand is debuting its flagship range on its dedicated D2C platform with an aspirational roadmap to integrate into India’s Quick Commerce and E-commerce ecosystem, including Zepto, Blinkit, Instamart, Amazon, and Flipkart. Under the leadership of founder Divyashikha Gupta and strategic partner S. Venkateswaran (SV), the brand is moving beyond snacking. The long-term vision includes a comprehensive foray into Ready-to-Eat (RTE), Ready-to-Cook (RTC), and Ready-to-Drink (RTD) formats, all centred on high-performance millet nutrition.
"This is not just about cookies; it is about a full-scale nutritional shift for the modern Indian family. By working closely with our in-house millet scientist, we have unlocked the bioavailability of ancient grains, making them accessible in formats suitable for all age groups, from toddlers to seniors," said Gupta.
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