Thursday, March 21, 2019


Dairy firm Valio showcasing meat alternative Valio MiFU at SIAL Paris
Tuesday, 23 October, 2018, 08 : 00 AM [IST]
Finland-based Valio, the most innovative dairy company in the world, is showcasing a raft of pioneering products and food solutions - including Valio MiFU, a new, milk-based alternative to meat – at its stand in Hall 7F at SIAL Paris, which is underway in Paris Nord Villepinte and will conclude on October 25, 2018.

Throughout the show, Valio chefs will be at the stand to demonstrate how its versatile products and ingredients can be used to create healthy and delicious food.

Valio, a world leader at identifying upcoming food trends, creates solutions that manufacturers globally can adapt to local market needs. Its innovative products and food ingredients satisfy the demand for high-quality, high-protein, lactose-free dairy.

Timo Pajari, senior vice-president, food solution sales, Valio Oy, said, “With consumer demand for natural products that promote health and wellness, Valio responds with innovations made of pure Finnish high-quality milk. Valio is a team of passionate food experts who constantly strive to push forward and create the most pioneering dairy products and solutions that help people eat better and, in turn, feel better.”

“Valio products address the latest health trends based on our in-depth market analysis and consumer insights. We also set high standards for our corporate social responsibility (CSR) requirements, and are proud to have been voted the most sustainable company in Finland five years in a row,” he added.

At SIAL, Valio’s experienced and knowledgeable staff will be on hand to share consumer insights that explain how buyers can capitalise on the food trends that are reshaping the food business.

Valio MiFU meat-free solution
Valio’s new hero dairy innovation, Valio MiFU, is a new, natural, healthy alternative to meat that is made of nutritious milk protein, which satisfies a distinct gap in the market.

Valio MiFU is made of the rich, high-quality protein naturally occurring in milk, the highest nutritional quality of all natural protein sources, with calcium, Vitamin B12 and zinc.

Pajari said, “We identified a gap in the market for real food products that vegetarians and flexitarians could enjoy as alternatives to meat. We are proud to have pioneered Valio MiFU, a wholesome product that is rich in protein and supports people aiming to reduce their meat intake.”

Three SIAL Innovation Selection nominations
Three Valio products were hand-picked by the SIAL jury for the SIAL Innovation Selection. These were as follows:
  • Valio MiFU meat-free milk protein strips, free from lactose
  • Valio Eila lactose-free unsalted butter 25kg (for the food ingredients industry)
  • Valio Oddlygood oat-based yoghurt alternatives
Food ingredients and solutions to support health trends
Valio will also exhibit its food ingredients solutions, which supply some of the world’s biggest producers in 50 markets, including baby food, bakery, confectionary, special nutrition and dairy.

Valio provides expert tailor-made solutions to clients based on their needs, advised by an in-depth understanding of consumer insights and knowledge on the latest food trends, to provide most advanced products on the market. The company wants people to eat better and feel their best. It invented lactose-free dairy over 20 years ago to offer great tasting, pure dairy to those with trouble digesting milk products.

The company now offers world-class dairy to fulfill market demand for other health requirements, including free from, high protein and low sugar and salt. Responding to the food industry’s increasing demand for personalisation, Valio manufactures milk powders, demineralised whey powders and many advanced blends where customers can specify their requirements and opt to add ingredients. Its expert research and development (R&D) team is constantly providing innovative food solutions for customers and strives to create the most nutritional dairy in the world.

Valio experts will be on the stand throughout SIAL to give insight into how its food ingredients can elevate food manufacturers’ businesses.

Valio has always taken responsibility for sustainable milk production seriously. It continually improves the well-being of cows and calves, and places absolute importance upon milk quality, food safety and well-being at work.

All products meet consumer demand for pure, safe and quality dairy. The high quality of Valio’s products and ingredients is based on fresh Finnish milk from its own family farmers. The use of genetically-modified (GMO) feed is not permitted in Valio.

World-class companies cannot settle for anything less than first-class standards on sustainability matters, and Valio is truly working towards its motto, “Together we can make life better”.

Valio at SIAL
Activity at the stand will include live demonstrations from Valio chefs who will utilise fresh Finnish ingredients to serve a menu of delicious Nordic food for attendees to taste. Attendees are encouraged to experience Valio MiFU strips in Finnish style with root vegetables, plus pancakes, pastries, smoothies and chocolate, made with ingredients such as lactose free Valio Eila milk powder and butter, and a selection of cheeses.

Valio experts will be available to share their unrivalled industry knowledge.
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