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DAIRY PRODUCTS

Havmor launches The Mighty Midas, ice cream with 24-carat gold flakes
Monday, 16 October, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
Pure milk ice cream brand Havmor launched The Mighty Midas, India’s most expensive ice cream dessert, at Huber and Holly, its flagship ice cream café in Ahmedabad. It is made with 24-carat gold flakes and is priced at Rs 1,000.

It is India’s first-ever uber-premium ice cream dessert, and contains a host of exotic ingredients, including brownies, caramelised almonds, nutty pralines, Rocher balls, hot fudge, Belgian dark chocolate ice cream and hazelnut chocolate.

The toppings of this unique offering include a swirl of golden chocolate ice cream, a raspberry rose sorbet macaroon, a pipette of passion fruit and a caramel chocolate bar. It is finally wrapped with 24-carat gold. Each of these ingredients are made in-house through an artisanal process.

Speaking at the unveiling of the first look of The Mighty Midas, Gayatri Chona, founder, Huber and Holly, and director, Havmor Ice Cream, said, “Huber and Holly is known for its innovative offerings, and innovation is at the heart of every product we create.”

“With the introduction of this delightful ice cream, we aim to cater to those who have a penchant for gourmet desserts. This ice cream dessert will be a perfect treat for special occasions, and one which our customers will surely savour,” she added.

Chaitanya Rele, vice-president and head of marketing, Havmor Ice Cream, said, “The Huber and Holly brand was created to put our best foot forward. It is a concept store which explores the boundaries of what ice cream can be; in a way that only Havmor can.”

“The Mighty Midas really pushes the boundaries and the effort of our team has led to this – our most ambitious product. Changing trends and lifestyle are a positive momentum for our business growth,” he added.

“As a part of our strategy, our products are always in line with consumer demand and are driven by innovation,” Rele said.

“The Mighty Midas is a value proposition in itself, and will remain our flagship, as we continue expanding the Huber and Holly brand across India – with our next store slated to open by Diwali 2017,” he added.

Mighty Midas is available at Huber and Holly in Ahmedabad and will be soon launched in Hyderabad. The launch of the product will be supported by an aggressive advertising campaign on digital and print media platforms with a focused outreach effort targeted at its valued customers.
 
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