Thursday, June 27, 2019


Prabhat Dairy inks devpt agreement with DLG for animal nutrition foray
Wednesday, 09 January, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai
Prabhat Dairy, a known name in the integrated milk and dairy products business, has signed a joint development agreement with DLG, the Denmark-based world leader in high-quality vitamin-mineral feeds, as a part of its plan to enter the booming animal nutrition business, which includes cattle feed, nutrition supplements and animal genetics, with the twin objectives of leveraging its expertise and creating a strong presence in the sector.

Under this agreement, two products have been developed in the European nation and shipped to India for a pilot. These two products, one for milking cow and the other for dry cow, will be given to 150 selected farms to administer on 1,000 cows for the improvement of their health and to increase their milk productivity and quality. This pilot phase will be for a period of four to six months. Post the successful pilot, the commercial launch will be planned.

Commenting on this plan, Vivek Nirmal, joint managing director, Prabhat Dairy Ltd, said, “The animal feed industry in India is anticipated to be worth $30 billion by 2020. The segment primarily comprises cattle feed and poultry feed. With a view to incorporate global best practices, the cattle feed industry in India is transitioning into an organised makeover using modern processes and sophisticated methods. To tap this potential we are entering the animal nutrition business.”

Currently, cattle feed forms a major part of the animal nutrition business in India. Prabhat Dairy is a reputed supplier of cattle feed under the brand name Annapurna to the farmer community and has been helping them select the right quality of feed to improve milk production and quality.

The company is also exploring other opportunities for new ventures that will not only help it to strengthen its production chain, but also to further build on its current strong association with the farmers.
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