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EVENTS

Hyderabad leg of BUDX to take place at Prism Club & Kitchen on Sept 13
Friday, 06 September, 2019, 14 : 00 PM [IST]
Our Bureau, Mumbai
Following the recently-concluded Bengaluru edition, BUDXHYD, Budweiser Experiences’ celebrated music programme, is slated to take place at Prism Club and Kitchen on September 13, 2019. This is the first time Telangana’s capital wil host the show.

It will unite tastemakers, international talent and fans through energising workshops, masterclasses and live programming. It will continue to shine a light on the emerging music culture, keeping at its core the development and collaboration of artists in diverse genres – ranging from hip-hop to techno.

The dynamic Hyderabad soundscape serves as a great backdrop, and BUDX will bring an eclectic line-up of artists to the city. The festival, divided into two stages, will offer a perfect amalgamation of what the city loves while introducing the audience to an array of fresh sounds.

BUDXHYD will showcase a collaborative set curated by Divine and artistes from his own label, Gully Gang, D’Evil, Aavrutti, Shah Rule, JD and DJ Proof. The stage will also host explosive sets by home-grown artists - Seedhe Maut x Sez On The Beat and Ox7gen, a perfect alchemy of hip-hop and electronic music.

International sensation Truncate will revel music enthusiasts with deep, raw techno and house. The event will also feature Lifafa and dotdat.

Since its inception, BUDX has aimed to spark conversations around important developments in the realm of music and culture.

Commenting on this, Kartikeya Sharma, vice-president, marketing, South Asia, AB InBev opined, “We are thrilled to kick-start the forthcoming edition of BUDX in Hyderabad. With the emerging music scene in the city, consumers have grown to enjoy a diverse music palette, discovering and exploring new and fresh sounds.”

“This very understanding shapes our efforts and through BUDX, we always strive to create a unique, immersive cultural experience for music enthusiasts and offer fresh talent with the right opportunities and platforms,” he added.

Sharma said, “The objective is to energise artists to seize opportunities that are not only self-empowering, but also help grow the music scene as a whole. We are confident that with every new city we take BUDX to, we will continue our journey to build a community of music evangelists and enthusiasts.”
 
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