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EVENTS

Trade Hall, Gourmet Zone & Public Hall key features of HKTDC Food Expo
Tuesday, 06 August, 2019, 08 : 00 AM [IST]
Khyati Das, Mumbai
International offerings of food and beverage will make their debut at HKTDC Food Expo being organised by the Hong Kong Trade Development Council (HKTDC) between August 15 to 19, 2019, at the Hong Kong Convention and Exhibition Centre, Hong Kong.
The concurrent events that will be held with the expo include Hong Kong International Tea Fair, International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM), Beauty & Wellness Expo and Home Delights Expo.

Giving further details about the events, Benjamin Chau, deputy executive director, HKTDC, said, “Gathering international offerings of food and beverage, tea, beauty and home-related products, the HKTDC organises a number of public and trade fairs for consumers and trade buyers in August every year. Also staged concurrently is the ICMCM, which provides an ideal platform for industry players to exchange market knowledge.”

He added, “Visitors can bid for their favourite household appliances and products at the popular Smart Bidding event. A series of cooking demonstrations will be arranged for health dishes teaching. Events about home decor, home tidy-up and storage will also be held.”

Food Expo

Serving global delicacies, (August 15-19) entering the 30th edition, the Food Expo will comprise three sections including Trade Hall, Gourmet Zone and Public Hall featuring more than 1,560 exhibitors from around 20 countries and regions. Last year, the Food Expo drew 510,000 visitors while its Trade Hall attracted more than 21,000 trade buyers.
Trade Hall (Aug 15-17) will be dedicated to trade buyers on the first two days to explore business opportunities with exhibitors, and open to public visitors with ticket admission on the last day (Aug 17).

Exhibitors

There will be “1,562 exhibitors from more than 23 countries and regions,” stated Chau.

Visitors
“We expect more than 21,688 trade buyers and public visitors at nearly 510,000 in HKTDC 2019,” added Chau.

Pavilions
Apart from the themed product zones of Halal Food and Chinese Medicine, the Trade Hall will gather international pavilions including Mainland China, India, Iran, Japan, Korea, Mexico, Poland, Saudi Arabia, Thailand, the US and Vietnam. Some of the featured products include probiotics from Korea which can help improve intestinal health; gluten-free, produced-in-France cider combined with the sweet taste of infused honey, the spicy flavour of cinnamon and the fresh notes of mandarin orange; a series of low-calorie salad dressings from Thailand with various flavours such as seafood, wasabi, roasted sesame and mixed fruits.

Zones /Shows /Seminars
Gourmet Zone (Aug 15-18) will feature more than 70 exhibitors under five themes including Western that is Delicacy, Asian Cuisine, Sweet Delight, Green Palate as well as the newly launched Coffee Avenue.

Open to public ticket-holders, the zone will showcase a wide range of high-end worldwide delicacies such as the coffee beer presented by a Hong Kong brand, merging coffee into dark beer to add sweetness and baking scent; the abalone craft beer produced by wild-caught abalone from the fresh oceans of Australia; and watermelon strawberry cake that comprised of juicy watermelon layer, fresh strawberries, rose-scented cream and almond base.

Maxim’s Group, Nissin Foods, On Kee Dry Seafood, Tai Pan, Vita Green, Wing Wah and newcomers Hang Heung Cake Shop, European Gourmet and Cheong-Kwan-Jang will be among some of the participants.

A series of activities will be organised throughout the fair period. More than 15 celebrity chefs and famous bloggers will present cooking demonstrations. These include the popular TV cooking show hosts Steve Lee and Helen Tam; Catherine Lai, founder and executive chef of Kam Mun Jong; Saito Chau, executive chef at John Anthony; and Ho Chun Hung, the chef de cuisine at Hyatt Regency Hong Kong, Sha Tin. Some chefs will also demonstrate “less salt, less sugar” recipes in cooking demonstrations.

There will be seminars to discuss diet and health issues including healthy cooking with less salt and sugar, the food map 2019–2020 Wan Chai a La Carte launch, seminar on table manners and sharing by star chefs on cooking tips.

Concurrent Events
Beauty & Wellness Expo: Showcasing Korean beauty trends; Home Delights Expo: Creating stylish homes (August 15-19); International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM).

Tea Fair: Brewing opportunities in tea business
The 11th edition of the Hong Kong International Tea Fair will open exclusively to trade buyers on the first two days, and welcome public ticket-holders on August 17. Gathering more than 250 international exhibitors, the fair will feature group pavilions from India, Sri Lanka, Taiwan, as well as Fujian, Guizhou, Hubei, Hunan, Jiangsu, Jiangxi and Sichuan from Mainland China. The fair attracted more than 16,000 trade buyers last year, making it a premiere tea trading platform in Asia.

Exhibitors will present a wide variety of products including tea, processed tea and tea products, tea packaging, tea processing equipment and testing services, tea ware, tea craft and technology. Visitors can also enjoy tea-food pairing experience at the Friends of Tea Zone, where sweets, snacks and biscuits will be showcased.

Some of the featured products include the Fuyuanchang Blue Paper Pu’er tea cake from a century-old well-established brand in Yunnan, Mainland China; Lancang Ancient Tea, which is among the top 10 Pu’er tea brands in Mainland China, featuring mixed leaves from several ancient tea trees on the famous tea mountains; Fujian Jian Zhan, a royal tea ware from the Song Dynasty, which can enhance the tea fragrance and taste.

A series of events will be held during the fair including the Hong Kong International Tea Competition,where professional judges will review different tea categories through blind-tasting. Other events include tea arts performances, tea tasting sessions, international cup warming and more. Industry players can exchange information from a seminar on tea science and branding strategies, as well as a Buyer Forum discussing the business opportunities.

The Public Day
There will be International KamCha Competition 2019 (Hong Kong Style Milk Tea) Final. Public ticket-holders can also try the winning teas of the Tea Competition and join a series of Tea Forums delivered by industry experts on topics like introduction to kombucha, Japanese Sado and dessert pairing, as well as youth tea ceremony.
 
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