|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Britannia Industries strengthens Quick-Commerce & E-Commerce Strategy to boost indulgence portfolio
|
|
Monday, 16 February, 2026, 13 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Packaged foods major Britannia Industries is sharpening its focus on digital channels — especially e-commerce and quick commerce — to accelerate growth of its indulgence and impulse-buy products, according to industry reports.
In response to changing consumer habits and the rising demand for convenience, Britannia is leveraging online platforms to expand sales of cakes, croissants, wafers and other premium snacks. The company aims to capitalise on the rapid adoption of immediate delivery and online shopping trends among Indian consumers, where quick commerce has emerged as a growing component of the retail landscape.
Management has noted that quick-commerce channels already contribute a meaningful share of sales in the “indulgence and impulse” segment, and this share is expected to climb further by fiscal 2027 as the company deepens its investments. Britannia sees the rising appetite for last-minute treats and convenient access to snacks as a strategic opportunity to drive higher engagement and revenue.
E-commerce too is being positioned as a distinct business unit, underscoring how digital sales are becoming increasingly central to Britannia’s future roadmap. Online platforms have reportedly driven a disproportionate share of growth in categories like cakes and rusks compared with the company’s core biscuit portfolio, highlighting the evolving dynamics of consumer purchases in the digital era.
Britannia’s approach reflects a broader industry trend in India where packaged food companies are integrating modern digital channels into their growth strategies to meet fast-changing retail preferences and tap into new revenue streams beyond traditional brick-and-mortar distribution.
|
|
|
|
|
|
|
|
|
|