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Funbars Hospitality open Flyp@MTV Café outlet in Mumbai’s Kamala Mills
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Saturday, 04 November, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Funbars Hospitality Pvt Ltd, known for combining global trends with a Mumbai flavour, and Viacom18 Consumer Products, the consumer products arm of Viacom18, are all set to expand the latter’s line of MTV-themed cafes with the opening of Flyp@MTV Café at Kamala Mills in Lower Parel, Mumbai.
The cafe, which made its introduction globally by opening in New Delhi two years ago, will now be heating up the Mumbai culinary scene with a unique food concept curated and conceptualised by chef Ranveer Brar, culinary director, Funbars Hospitality Pvt Ltd.
With a clear vision of creating an experience for the customers, Funbars Hospitality Pvt Ltd has ensured a space with a lot of quirks and elements of fun.
Flyp@MTV Café is known for providing patrons the opportunity to actually experience MTV in its entirety and interact with it through engaging touch points at the café, specially-curated entertainment and an exclusive menu.
A unique facet of the café is that it is an exclusive place to work during the day, which flips into a fun place at night.
In keeping with the concept of gorge, gulp, groove, Brar has curated a menu with global and local trends.
It comprises dishes like Hindustani Scotch Egg (hard boiled eggs coated with spicy lamb paste); Bubble and Squeek (British pub food); Chicken Gochujang Tikka (comprising fermented Korean chilli paste and chicken); Galauti Kebab with Pita Paratha, Coffee Chicken Wings, Pork Belly Ramen, etc.
The menu also boasts of burgers, pizzas and Asian one-bowl meals, while the bar menu comprises quirky cocktails like #Coffeeholicsanonymous, The Cold Toddy, Tall Dark and Irish, Swadee-Khaa and M for Mexican: M for Mumbai.
Jasmeet Marwah, chairman, Funbars Hospitality Pvt Ltd, said, “Our vision is to create an experience for the customers by building communities, driving culture, curating events and entertainment for anyone and everyone.”
“The fundamental thought of coming up with a space like Flyp@MTV Café was to create a platform essentially for the youth. With Brar on board, we were positive that the menu is going to be a class apart. Adding to it was the technology-enhanced space,” he added.
“Our aim is to make Flyp@MTV Café a cult hangout destination across the country, starting with Delhi. With the second installment in Chandigarh and the third in Mumbai, Flyp @MTV Café is sure to capture the attention of the youth in Mumbai, for it is not just another café but an experience,” Marwah said.
Raj Nayak, chief operating officer, Viacom18, said, “MTV is an iconic brand that reaches out to the youth through multiple touchpoints – be it on-air, online, through events or through MTV-branded products which carry a certain brag value to them.”
“With the launch of Flyp@MTV in Delhi two years ago, we also created a destination where young people could experience every aspect of MTV in all its glory,” he added.
“After tasting immense success in the capital city, we believe it is now the right time for us to bring this extremely popular youth destination to the city of Mumbai to give Mumbaikars a taste of Flyp@MTV,” Nayak said.
“It’s not yet another concept café. What Flyp@MTV provides is a holistic MTV experience, which can be experienced through the food, the drinks and everything else,” he added.
Announcing the launch of the café in Mumbai, Saugato Bhowmik, head, Consumer Products and Integrated Network Solutions, Viacom18, said, “When we launched Flyp@MTV Café in Delhi two years ago, we knew our fans were going to enjoy the space, but what excited us even more was that people appreciated us not only for the unique MTV aspects of the café, but for the specially curated food and drink menu as well.”
“Now, we have a menu with a unique Mumbaiya twist and a dollop of global fusion specially curated by Brar. FLYP@MTV Café is sure to become the default destination for lovers of good food in Mumbai,” he added.
Flyp@MTV Cafe is India's one of its kind space that brings elements of F&B, retail and community of like-minded people under a versatile and dynamic space that promotes contemporary youth culture.
It is an event-centric cafe which promotes the idea of community-building through a variety of activations based on food and drinks.
It is growing rapidly with three locations up and running, followed by six more outlets likely to be operational by the end of next year in cities like Hyderabad, Noida, Kolkata, Bengaluru, Gurgaon and Pune.
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